David A.Fields is a consulting firm expert and author. He has helped hundreds of boutique and solo consulting firms grow, increase margins, and create lucrative, lifestyle-friendly businesses. This episode is taken from a session that David A. Fields led for the Umbrex and Veritux communities on how to craft your fishing line. Key points include: 06:06: The two-by-two grid 08:32: Solving precise problems 10:17: Mistakes in fishing lines 11:07: Generic problems, generic targets, conjunctions and comets  Sign up for David’s newsletter or order his book on www.DavidAFields.com. Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.