McKinsey alum Eli Diament is the Founder and Director of Azurite Consulting, which specializes in conducting B2B surveys that require high volumes of niche B2B buyers, decision makers, and product users. In this episode, Eli discusses the principles behind constructing a B2B survey that will yield useful insights, and some of the issues to be mindful of when engaging a survey firm. Learn more about Azurite Consulting at: https://www.azuriteconsulting.com/