Despite the early successes of some of the robo-advice platforms, good financial advice is still something that is difficult to scale. The wealthy often work with professional advisors and the rest of us manage it ourselves where there is limited advice and often the accumulated assets just sit in retirement accounts being ignored. But that could be able to change.My next guest on the Fintech One-on-One podcast is Mike Sha, the CEO and Co-Founder of SigFig. They are on a mission to deliver quality advice at scale and are working with some of the largest financial institutions in the country. But even Mike agrees much more needs to be done and they are looking at advice beyond wealth management to provide a more holistic approach.In this podcast you will learn:How Mike's time at Amazon helped shape his thoughts on customer experience.The founding story of SigFig and what preceded it.How their first commercial product, a portfolio tracking tool, was developed.The behavior patterns of the two types of investors.The opportunity provided by the coming massive transfer of wealth from baby boomers.How they work with banks and wealth management firms.Some of the bigger clients they serve.Why people hire financial advisors today.How SigFig has expanded beyond investments.How their new platform called Engage grew out of the pandemic.Mike's view on the UBS-Wealthfront acquisition/breakup saga this year.How he thinks about the direct-to-consumer robo-advisor model and why they chose b2b.What's next for SigFig.