Our guest today is Michael Fertman, a marketing consultant who runs The B2B Marketing Group based in New York City. In today’s episode, Michael explains the fundamentals of Search Engine Optimization (SEO). If you are looking to have your website ranked higher in search engine results, and SEO is a bit of a black box to you, then this episode could be a good place to start. You can learn more about Michael’s work on his website, theb2bmg.com and you can find Michael on LinkedIn here: https://www.linkedin.com/in/fertman/ To receive Unleashed bonus material, subscribe to the weekly email by emailing Will Bachman at unleashed@umbrex.com