The 70-30 squared rule says that when you are in an initial context discussion with a client, the client should do 70% of the talking, and you should do 30%. And of the time you spend talking, 70% of the time should be you asking questions, and 30% of your 30% should be you speaking declarative sentences. Visit askunleashed.com to sign up for the weekly Unleashed email - summaries of each episode and bonus features.