You must have come across many prospects who agree to a job and price on the phone but then back out or make excuses when you go to their house for an in-person estimate. Why do they back out? Are you doing something wrong on the phone?    This is where Steve's solution, Shin-Fu, comes in. With Shin-Fu, you’ll never have to return from an in-person estimate without a check. It helps you learn how to secure honest commitments from prospects and prevent time and resource-wasting excuses.   Steve shares the psychology behind the Shin-Fu and why it is the contracting success formula!   In this episode, Steve talks about: The motivations and reasons why Steve created Shin-Fu The psychology behind the Shin-Fu The five essential steps of the Shin-Fu process:  #1 Motive - Determining the client’s true motive #2 Money - Discussing pricing upfront to prevent surprises #3 Truth - Establishing the truth by getting commitments to prevent excuses #4 Influencers - Presence of all influencers to address any objections #5 Consultation fee - Having a consultation fee to filter out time wasters   Resources: ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify