Phill Agnew is the host of Nudge, the UK's number 1 marketing podcast. On Nudge, he shares practical marketing insights based on only on science. No fluff. No opinions. No BS. Top 3 Value Bombs 1. Standing out in relation to your competitors, which is important because you have to be distinct within your competitor set, makes you far more likely to be memorable, makes you far more likely to be spotted. 2. One of the secrets behind a really irresistible offer is scarcity. 3. The decision people make won't just come down to those tangible rational facts. Those irrational things can have just as much in effect. It’s our job as marketers to lean into that, to understand the biases that people use when they make decisions and to leverage them to make better offers ourselves. Checkout Phill's Podcast - Nudge Podcast Sponsors HubSpot Meet HubSpot’s new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions