What separates good marketing from great marketing?

Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision.

And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making.

That’s what we explored in today’s conversation with our great guest, and host of the Nudge Podcast, Phill Agnew.

Some of this conversation’s #GoldenBoulders are:

? Is Leveraging Behavioral Science Manipulative?
? Nudges Insights: Reactance, Halo Effect, Decoys, And More!
? Phill’s Favorite Nudges To Get People To Take Action!
? And Much More…

Hope you enjoy this episode as much as we did!

? Connect with Phill and listen to Nudge Podcast!

? Subscribe to Content Is Profit and leave an honest review!


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Resources Mentioned In This Episode:

? Nudge by Richard Thaler & Cass Sunstein
? The Art of Thinking Clearly by Rolf Dobelli
? Influence by Robert Cialdini
? The Choice Factory by Richard Shotton
? Predictably Irrational by Dan Ariely
? The Biggest Bluff by Maria Konnikova


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