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Did Google Just Kill Email Marketing? (#184)

Did Google Just Kill Email Marketing? (#184)

FromMarketing Against The Grain


Did Google Just Kill Email Marketing? (#184)

FromMarketing Against The Grain

ratings:
Length:
28 minutes
Released:
Dec 21, 2023
Format:
Podcast episode

Description

We can't have nice things. We've abused email to death.

Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry's efforts to combat spam, with Kipp and Kieran discussing the challenges posed by 'the Patricks of the world' and the necessity for marketers to adapt their approaches.

Mentions



Gmail https://mail.google.com/mail/u/0/ 



Yahoo https://mail.yahoo.com/ 



Moz https://moz.com/ 



YouTube https://www.youtube.com/ 



Marketing Against the Grain https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 



Coneball https://sugary-spire.fandom.com/wiki/Coneball 




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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Released:
Dec 21, 2023
Format:
Podcast episode

Titles in the series (100)

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!