Do you know the difference between moisturizing and hydrating? In this Inside Specialization interview, we hear from Berenice Font, who has specialized in the beauty and cosmetic industry for more than 15 years as a translator, transcreator, copywriter, editor, and consultant. She tells us about what makes this line of specialization exciting, fun, and interesting; what kind of opportunities are out there for aspiring beauty and cosmetic linguists; and the importance of understanding the nitty gritty of different terms in the business and what they mean in various markets.   The beauty and cosmetic industry was estimated to be worth $49.7 billion in 2022, and shows no signs of slowing down. With such impressive growth, there continues to be a need for high-quality translation and localization in this sector. Hear more about this area of specialization in this episode of the ATA Podcast!    Show Notes: Berenice Font's Website: https://www.transcreare.com/   Join ATA: https://www.atanet.org/member-center/join-ata/ The ATA Podcast Archive: https://www.atanet.org/news/the-ata-podcast/ ATA Events Calendar: https://www.atanet.org/ata-events/ ATA Socials: https://linkin.bio/americantranslatorsassn    Please send comments, questions, or requests about this podcast to podcast@atanet.org. Thank you for listening!