Lynne's kind of famous in our sport as the Founder and CEO of Smack Swim.  Lynne's been an ad partner with SwimSwam forever, so we talk a lot about swim businesses, but I always knew there was more to her story.  Today I got it in this podcast. Lynne grew up swimming, swam in college, then launched a hard-driving career on Wall Street, but something was missing.  Lynne wanted to do what she loved, and she missed and loved swimming. So, she started an aquatic team dealer company and ran it for years.  Lynne learned the aquatic retail market as a team dealer, and she wanted to do more--to be creative.  That's when the idea came to design a goggle strap that would be the most comfortable strap you could wear. Anyone who swims hours on end, week in and week out, understands this.  Lynne got a patent on her design and Smack Swim Strap born.  Now she's taken the innovation to swimsuits with her Smack Swim Strap (see below).  I love entrepreneurs, especially entrepreneurs that focus their energies in swimming.  I hope you enjoy this conversation, and if you have a great swim business idea, maybe this talk will inspire you to act on it.