Today, I'm joined by João Santos, the founder of AIsthetic Apparel, a fashion label driven by ChatGPT. This groundbreaking venture has made headlines globally and has been featured in numerous media outlets, including a recent CBS News story. In this episode, João shares his fascinating entrepreneurial journey that all began from a simple tweet by Jackson Fall. He was inspired to start a company with a $1000 initial investment, guiding its path with the help of AI, specifically ChatGPT. His intriguing experiment quickly evolved into a successful venture that caught the attention of millions around the world on LinkedIn. Listen as João details how ChatGPT helped create a comprehensive business plan, from starting a Shopify store to advising on investor fundraising. Discover how he managed to transform this supposed 30-day side experiment into a thriving company, raising a whopping 100,000 Euros and receiving thousands of connection requests within a week. João also discusses other aspiring entrepreneurs who were inspired by the same Jackson Fall tweet. Over 2000 people started a Discord community to build companies with ChatGPT at the helm. João reflects on why his venture stood out amongst these endeavors and underscores the power of storytelling. With his unique blend of excitement, humor, education, and inspiration, João managed to capture the imaginations of people globally. His story highlights the importance of presenting facts in an engaging narrative, an approach that can make all the difference in entrepreneurship. Join us and gain valuable insights and be inspired by João's innovative journey. This is a testament to how AI can revolutionize the business landscape and encourage a new wave of entrepreneurs to take a leap of faith.