Jon talks with Jonathan Silver, Founder and CEO of Affinity Solutions about how businesses adapt and shift to E-commerce for consumer convenience. Jonathan Silver is the Founder and CEO of Affinity Solutions. Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms, and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan’s vision for Affinity is using data to improve people’s lives. He is a life-long entrepreneur and graduate of Wharton and University School of Engineering.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jonathan Silver: Website: https://www.affinity.solutions/