Invest your engineering resources better by truly understanding the core problem your product needs to solve with this CTO podcast featuring Bob Moesta, co-architect of the Jobs to be Done Theory.
As an engineer-turned-product-guru, Bob’s explanation of Product Discovery will delight your nerd brain ? (complete with references to set theory, push-pull forces, and the problem space) while being super practical ?about the challenges CTOs are dealing with (like scope creep and tradeoffs).
Listen to find out:
- Why “Build and They Will Come” is a Myth ?
- SAM (Serviceable Addressable Market) vs. TAM
- Why engineers should be involved in product discovery ?
- Customer Interviews: Who to Ask and What to Ask
- Why tradeoffs should be influenced by the opinions of those who already bought ?
- Hypothesis Building Research vs Hypothesis Proving Research
+ go inside Tobi’s brain to understand his purchase of his expresso machine. ☕Was it a sudden purchase or were years of ‘forces’ at play? (“The Force(s) made me buy it” ?️)

Listen here: https://alphalist.com/podcast/90-bob-moesta-co-architect-of-the-jobs-to-be-done-theory