E-U-S-T-R-E-S-S... is a massively important concept in my life!   Eustress comes from the word euphoria... and the dictionary definition is beneficial stress.   I googled it…   Eustress means beneficial stress, either psychological, physical, biochemical, radiological.”   It literally means “good stress.”   So…   There's Distress and there's Eustress   What does it have to do with Sales Funnel Radio? A LOT, lemme tell ya! EUSTRESS... NOT, YOU STRESS!   When I coaching people, there’s often a certain amount of stress that gets caused in that person's life as they take action or do something for the first time.   If they're NOT normally an action taker this stress can feel overwhelming.   However, know the difference between distress and eustress can be a game changer.   Eustress is positive growth stress; the kind you would get from pushing yourself at the gym.   BIG MOVES BY MY LITTLE SIS…   My sister Marie, is awesome.   She's getting married soon, so by the time this episode goes out, she will probably be married. (Congratulations, Marie)   However, about two years ago, she was a poor college student who wanted to go to  Funnel Hacking Live. She didn’t have a business or any real savings…   She reached out to me and asked:   "Stephen, I have enough money to either buy a Funnel Hacking Live ticket with a plane ticket and a hotel room... or my groceries and bills for the next month… What should I do?"   Talk about a Big Brother Moment...   I decided to I ask a question to help her weigh up her options and make a decision.   I said: Marie, if you were to go and pay for your groceries and your bills for the next month, what is the likelihood that you will put yourself in a place of eustress and come up with the money to go to Funnel Hacking Live?   She said: "I probably won't."   I said: "I agree with you, you probably won't… most human beings wouldn't.”   Next,  I asked: "If you were to go buy a Funnel Hacking Live ticket, plane ride, and all that stuff... what's the likelihood that you are NOT going to figure out how to eat and then die?"   … and she goes: "I'm gonna figure out how to live and eat."   There you go: "In my opinion, that’s your answer!"   If you know that it’s good for you…   If you know that it’s the thing that's cause more success…   … then put your back against the wall voluntarily, and do it that way.   And that's exactly what she did.   She bought a ticket to Funnel Hacking Live, a plane ticket, and all that stuff…   Shortly after, (like the next week), she started getting her first real clients and started doing work that paid her bills.   There's a principle behind this…   THE LAW OF ACTION   Things will begin to conspire for your sake when you get clear on what you want, honest about where you are, and willing to put yourself in situations that cause good stress.   Eustress = Growth   So here’s what happened to Marie next… (I tell these stories with her permission) Marie went to Funnel Hacking Live, and they sold the 2 Comma Club X for the first time.   Russell did his pitch and it was amazing and there was a CRAZY table rush.   For 30 minutes after Russell's speech,  people can purchase and ask questions…   There’s a countdown clock showing the time left before the next speech, and after it ends, the program will be closed.   People were running to the back to sign up…   There were only 10 minutes left on the timer when I sat down next to my sister who was talking to a friend in earnest.   Marie turned to me and said:   "Stephen, what should we do? We're thinking of putting our money together under one account… then  we’ll just share all the 2 Comma Club X events "   I said: "You could do that, but do you mind if I give my two cents on this?"   (I’ve talked about how questions invite revelation in the blog before… I learned this from a mentor/ leader that I had 10 years ago.)   I very much believe that questions invite revelation.   Here’s how it goes...   When you ask the question:     How ca