Too many times I see people learning to solve a problem that is UNRELATED to where they actually are... Woohoo. What's going on, everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now he's your host Steve Larsen. Hey, guys. I hope you're doing great. It is a very rainy day outside right now. It's been freezing. Holy crap. Hey, we just barely had our viral video launched at ClickFunnels which has been a ton of fun. I really, really enjoyed that. As marketers, you always try to make events out of everything, right? You sit back and you're like, "Hey, we got this cool video coming out. How can we make an event out of that? Well, we could just put it on YouTube and publish it. That's not very exciting. What if we had this cool event where we had people show up and we all have a big launch party together? Cool. You know what? What if we had Gary V. show up? Oh, my gosh. Gary Vaynerchuk. Let's have him show up and he'll talk to us a little bit more about social media and virality. Cool. Awesome. Let's do that. You know what would be awesome? What if we had the actual people, Harmon Brothers, who made the launch, the actual video itself? Let's have them come teach more about the formula they used to make videos go viral? Cool. Awesome." Guys, ideas evolve like this over and over and over again... It's so fun. They're so fluid and they're all over the place. There's no idea that's ... Well, no. There's definitely such a thing as a stupid idea. But, then you continue to evolve and grow and, oh, my gosh, what if we had the top YouTubers out there since they got huge reach on video and obviously it's a video? What if we had them? Oh, my gosh. Let's have them come to the party and we'll literally teach them how to share our video with their audience of millions of millions of millions and go like, "Well, it's Idaho. It's Boise." I don't know. We're like, "Well, we got to have some cool thing. What can we do? How can we make them look like rock stars for coming to Boise, Idaho?" Dave Woodward, he's the man, was like, "Hey. Oh, my gosh. What if we broke a world record? We're there. Let's rent out the Boise state stadium. We'll hold an event in the top box, suite area." I don't know what to call that area. "Then we'll go down on the football field afterwards and we'll play bubble soccer." Then he's like, "Oh, my gosh. I'll be right back." He came back in. It was so cool. Dave is amazing. I've watched him work his magic. He's like, "Oh, my gosh. What if we broke a world record on the stadium?" He's like, "I'll be right back." That's one of the most exciting days I ever had ever. He ran back in and he goes, "I just talked to Guinness Book of World Records. They can totally come out. We just got the stadium. We just got approval for this." We're like, "Crap. We can actually pull this off." Dave is the man. Then, all of a sudden, he's like, "How are we going to get all these people there?" Then the game became how do we get all the these massive, massive influencers to come out? Guys, I remember when I was riding my bike home one day and I've mentioned this story before. I was riding a bike home one day. This was years ago and I had almost no money. We're living on loans and I was trying to make this whole thing work. What happened is I was riding home and I was like, "Oh, my gosh. I can't. Why is this not working? How come I'm not making money?" I have the stark slap in the face realization. It's because you're not even asking anybody for their credit card anywhere. There's no place for people to give you money. Crap. I was like, "Dang it. That's totally the reason why." A lot of people who listen to this show are very successful and a lot of people who listen to the show have yet to launch something but you're learning this problem set of information. You're learning this info