Ready to journey into the heart of nature and discover the green world of microgreens? Prepare to be inspired by financial graduate turned passionate farmer, Jonah Krochmalnek. He takes us through his life journey, from his humble beginnings starting a microgreens business in his parent's spare bedroom, to figuring out the market demand and different strategies that helped him succeed in the microgreens industry. His experiences, trials, and triumphs will be a guiding light for other budding entrepreneurs. Jonah Krochmalnek's passion doesn't end with farming; he also reveals how he navigated COVID-19's impact on his business, Living Earth Farm, while juggling other tasks like managing an Airbnb property and building a course. Hear about his process of selling his business, the importance of finding the right buyer, and his fascinating transition into creating a microgreens consulting company and podcast. His insights on these experiences provide valuable lessons on how to handle business during trying times. Finally, join us as we discuss the personal side of entrepreneurship -- the challenges one faces when balancing personal life, business, and family. Jonah shares his personal development journey, the benefits he reaped from meditation and books, and the lessons from his podcast Microgreens Mastery. This chat is packed with golden nuggets for entrepreneurs in the vertical farming space, so don't miss out! As Jonah says, "business is a journey, not a destination," and we invite you to embark on this journey with us. Find more about Jonah and the microgreens industry across various resources and platforms mentioned in the podcast. Tune in now!Thanks to Our SponsorsAgTech Marketing TeamIndoor AgConKey Takeaways00:00 Passion for Growing Food and Farming09:01 Market Demand and Adapting Strategies16:44 High Quality Microgreens and Successful Business25:08 Navigating Challenges and Finding Balance31:00 Sell Business and Transition to New Ventures42:08 Business and Personal Life Challenges49:27 Connecting for Microgreens InformationTweetable Quotes"So much wisdom and beauty in living with the speed of nature rather than the speed of a city.""You know, all this knowledge I've accumulated is so valuable to other people because they can skip all the steps that I had to take to get where I needed to go, all the failures along the way.""I think it's just very fulfilling to see these farms that I work with and see how much easier life can be with having the right information or having the right equipment and how much time they can save."Resources MentionedJonah's Linkedin - https://www.linkedin.com/in/jonah-krochmalnek- b84941223Jonah's Email - jonah.krochmalnek@gmail.comMicrogreen Consulting - https://www.microgreensconsulting.com/Living Earth Farm - https://www.livingearthfarm.ca/Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP...