This week I speak with Viktor Kulcsar, Co-Founder of Veles Farming. From a childhood in post-Soviet Slovakia to challenging cultural norms and diving into entrepreneurship, Victor's story is one of ambition. Victor opens up about the early struggles of being a young entrepreneur in a region with little support for startups, the invaluable lessons from mentors, and the importance of collaboration and shared knowledge – all while forging a path in the exciting world of saffron cultivation.Ever wondered what it takes to bring a luxury spice like saffron to your table, and how authenticity and quality can be guaranteed? Victor provides a fascinating look into the meticulous process of educating the market, navigating the challenges of direct-to-consumer sales, and building trust within high-end culinary circles. He shares industry insights on sourcing, the potential of indoor farming, and the cultural significance of this ancient crop. We discuss transparency in the supply chain and the value of traditional knowledge blended with cutting-edge cultivation techniques.As we look to the future of vertical farming with Victor, he talks about the importance of effective leadership and fostering a culture of openness to tackling significant challenges like capital expenditure and energy costs. Victor's enthusiasm for the potential of indoor agriculture – from enhancing flavors in gastronomy to meeting pharmaceutical industry standards – is contagious, offering listeners a compelling glimpse into not only the present landscape but also the boundless possibilities for growth and innovation in CEA.Thanks to Our SponsorsBio520Indoor AgConAgTech Weekly Review Key Takeaways00:00 Entrepreneurship and Vertical Farming Journey07:20 Learning and Collaboration in Business Growth14:28 Education and Marketing of Saffron Challenges21:18 Saffron Farm CEO Discusses Industry Insights29:20 Relationships in Business37:36 Challenges and Growth in Vertical Farming43:46 The Future of Vertical FarmingTweetable Quotes“I need to get off my competitiveness in some way and I found business, a way to where I can do this."“It's very hard in the beginning to get it running. But I think when you get the first results in the first section and then it's so snowballs into a big thing."Resources MentionedWebsite - https://velesfarming.com/Email - viktor.kulcsar@velesfarming.comLinkedin - https://www.linkedin.com/in/viktor-kulcsar-089b02175Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram - https://www.instagram.com/direct/inbox/VFP Facebook - https://www.facebook.com/VerticalFarmPodVertical Farming Jobs -