Growing up in the rugged landscapes of Scotland, our guest Ralph Weir, CEO of Zayndu, has traversed a fascinating journey - from the world of semiconductors and mobile television to the cutting-edge realm of vertical farming. Ralph's story is not just a narrative of professional evolution, but a testament to the power of adaptability and innovation. Join us as we uncover how Ralph's Scottish roots, his father's profound influence, and a chance encounter with the world of agriculture shaped his incredible journey. Zayndu, under Ralph's leadership, is revolutionizing the farming landscape using plasma technology. This episode dives into the crux of their trailblazing work centered on leveraging plasma to enhance crop growth, optimize seeds per specific growing systems, and significantly reduce costs - transforming vertical farming into an accessible venture for small-scale farmers. We also ponder over the intriguing concepts of differential pricing and 'snooze mode' for seasonal planting, with Ralph providing us with his insights on the same. Despite the numerous challenges posed by the global pandemic and Brexit, Zayndu's resilience and commitment to their mission remain unwavering. As we navigate through the complexities of leadership, the nuances of technology, and the future of vertical farming, we get a glimpse into the potential of decision-making rooted in facts, and the importance of clean seeds in a vertical farm. Tune in and get inspired by this compelling story of innovation, resilience, and passion for the environment.Thanks to Our SponsorsAgTech Marketing TeamVertifarm - Use code VFPODCAST23CEA Summit EastHorti Agri Next MEAKey Takeaways0:00:01 - Vertical Farming and Scottish Origins 0:16:11 - Zayndu 0:20:26 - Leadership and Managing Through Challenging Times 0:27:13 - Plasma Technology in Agriculture 0:46:38 - The Future of Vertical Farming 0:57:16 - Discovering and Connecting with Inspiring StoriesTweetable Quotes"When you're in a hole, the bomb doesn't count the pips. His point was if you're doing a job it doesn't matter if you're a major or the lowest rank. The bomb doesn't care. You're a team, do it together." " think that in many ways, that transition from the world of semiconductors came through a series of other startups looking at things like aircraft efficiency and really starting to look at what can we do not to change the way people have to live, but to bring things into line to make what people need achievable within the bounds of what the world can provide." "Plasma is this fourth state of matter. It's a high energy state and instead of having these very solid bonds that the ice had, they became looser with the water, looser again with the gas and we actually start to split up the molecules so they become separate ions and at that point a lot of interesting things happen."Resources MentionedRalph's Website - www.zayndu.comRalph's Linkedin - https://www.linkedin.com/in/ralphweirceo/Ralph's Email - r.weir@zayndu.comConnect With UsVFP - LinkedIn -