Join hosts Chris Goede and Perry Holley as they welcome renowned brand expert Scott Wozniak back to the studio to unlock the secrets of building an iconic brand. Drawing from his vast experiences with industry giants like Chick-fil-A and Harley Davidson, Scott shares invaluable insights on understanding customer needs and values, as well as the importance of operational excellence and how it cultivates trust among customers. They uncover the power of creating unforgettable moments and forging emotional connections, leading to positive word-of-mouth and sustainable growth. Don't miss out on this opportunity to uncover the key ingredients to crafting a legendary brand.   References: Download the FREE Learner Guide for this episode at MaxwellLeadership.com/Podcast Purchase Make Your Brand Legendary by Scott Wozniak Become a Maxwell Leadership Certified Team Member!