Wayne Zell is an expert in business succession planning (with a unique process) who has been the architect behind hundreds of transactions that have made his clients millions. Top 3 Value Bombs 1. Success is not solely about economic wealth or a certain financial threshold. It encompasses achieving personal goals, positively impacting others, excelling in various aspects of life such as athletics, academics, or your profession, and feeling a sense of accomplishment in your heart. 2. Be realistic about your business's value. Identify deficiencies in marketing, management, processes, social responsibility, and employee satisfaction if there is a gap between the desired and current value. 3. It is essential to start thinking about your exit strategy from the beginning of your business journey, not just when you're ready to sell. Start planning today. Visit and grab the book to learn to Architect Your Ultimate Exit Plan On One Day - Your Multimillion-Dollar Exit Book on Wayne's Website Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com Policygenius Your family deserves peace of mind, and a life insurance policy through Policygenius can give it to them. Visit Policygenius.com to get your free life insurance quotes and see how much you could save