Katie Keith from Barn2 joins the podcast to discuss her recents success running a WordPress & WooCommerce plugin business.Key Takeaways
Transitioning from client services to product business takes forethought about your ideal lifestyle and abilities.
Know if you want to manage a team before diving in. Build a remote team culture by regularly checking in, being flexible, and celebrating shared wins – not just revenue goals.
SEO success requires a balance between optimization best practices and creating content real humans love. Don’t over-optimize.
Consider both logic and marketing impact before splitting brands and websites. Domain authority has tangible value.
Providing bundled offerings can ease plugin pricing fatigue for customers with diverse needs.YouTube and content marketing are powerful sales drivers.
Invest in what already works for your business.
Chapters
0:00 Intro
1:00 Katie’s background
3:00 Transitioning from agency to product company
8:00 Remote team culture
10:30 SEO strategies
13:00 Document Library Pro success
15:00 Evaluating business models
17:00 The state of WooCommerce
21:00 Matt’s SEO frustrations
23:00 Marketing through content
25:30 Plugin pricing and bundles
28:00 Lifetime licenses debate
31:00 Podcasting strategies
35:00 Investing in YouTube
Important Links
Barn2 Plugins – https://barn2.com

WP Product Talk Podcast
Ellipsis Marketing
https://twitter.com/KatieKeithBarn2
https://thewpminute.com/support


★ Support this podcast ★