Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic.  How do marketers prove that what they are saying is true? Let's find out.  
Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR
Don't miss these episodes:
How to trust your intuition
How to involve executives in your content strategy
Making your social proof trustworthy