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    474: How to create a brand strategy that includes audio? A chat with Shez Mehra

    474: How to create a brand strategy that includes audio? A chat with Shez Mehra

    FromThe Business Storytelling Show

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    474: How to create a brand strategy that includes audio? A chat with Shez Mehra

    FromThe Business Storytelling Show

    ratings:
    Length:
    28 minutes
    Released:
    Mar 27, 2022
    Format:
    Podcast episode

    Description

    Shez Mehra, CMO at https://www.audiobrand.io, joins me on this live recording of "The Business Storytelling Show" to discuss audio branding.
    We discuss:

    Why having an audio brand matters
    How to create a brand strategy that includes audio
    Licensing audio versus creating
    And more...

    Join us. 
    Read more about audio branding here: https://www.christophtrappe.com/audio-branding/
    Released:
    Mar 27, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking