Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

440: When to use acronyms in your content

440: When to use acronyms in your content

FromThe Business Storytelling Show


440: When to use acronyms in your content

FromThe Business Storytelling Show

ratings:
Length:
10 minutes
Released:
Dec 6, 2021
Format:
Podcast episode

Description

When should we use acronyms in our content? Seems like a simple question that isn't asked often.
I see it all the time, unfortunately: Articles full of alphabet soup. Every chance the writer gets, they'll use acronyms. Nonstop. All the time. Now, I don't want to overstate things here. There's a place to use acronyms when they are globally understood and sometimes we don't even know they are acronyms.
For example, laser is an acronym that stands for light amplification by stimulated emission of radiation, according to the AP Stylebook.
But let's dive into things here one step at a time:

What are acronyms?
Why do writers use them?
The reason not to use them.

Read more about the topic here: http://christoptrappe.com/acronyms
Released:
Dec 6, 2021
Format:
Podcast episode

Titles in the series (100)

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking