Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.

How effective is written content?
Who focuses on SEO and who doesn't?
Who has an editorial calendar
And much more form the 2020 State of Writing report.

Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/
To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/
Christoph's marketing blog: http://authenticstorytelling.net
How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf
The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY
For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/