Michael Hurnaus previously worked for Microsoft and Amazon before founding Tractive - market leader in GPS Tracking and Health/Wellness Monitoring for cats and dogs. Michael also angel-invests in B2C subscription businesses. Top 3 Value Bombs 1. Around 95 percent of success hinges on executing that idea well. The idea contributes only about 5 percent to startups and endeavors, while most of the outcome is determined by effective execution. 2. Pricing is vital for subscriptions, whether in your business or as an angel investor in others. The Choice Factory book is a great resource. 3. Reducing churn is crucial, perhaps even more than pricing. To lower churn, start by offering a fantastic product that engages users. Check out Tractive’s dog and cat trackers. Follow every step. Every minute. Everywhere - Tractive Website Sponsors HubSpot Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com Policygenius Simplifying the process of getting life insurance so you can protect the people you love. Head to Policygenius.com to get your free life insurance quotes and see how much you could save