How do you find a good coach? We've all done courses that have been a waste of time, money and energy. Yet, finding a great coach isn't easy, is it? There doesn't seem to be any way to know in advance how good (or bad) a coach will be. Or is there? There are a few benchmarks that make the difference between average and special coaches. And strangely, your first point of due diligence is located right on the sales page in the testimonial section. In this episode Sean talks about Factor 1: Look for the “End Point” in the testimonials Factor 2: Why you need to focus on the next play Factor 3: The Rollercoaster Design Training System Read it online: Unusual Methods to Find Outstanding Coaches ------- I wanted 200 gm of coffee. The Russian behind the counter was only willing to sell me 50 gm. My idea of a great coffee, was instant coffee, Nescafé to be precise. At which point I was introduced to New Zealand's amazing coffee culture. To improve my coffee taste buds, I first  moved to a slightly fancier brand; a Dutch barista-style coffee called Moccona. It consisted of coffee granules in a reasonably sized jar. However, that wasn't enough. My journey to becoming a coffee-snob involved buying a pack of pre-roasted coffee called Gravity. Shortly after, I ran into the Russian. The Russian ran a boutique roasting company not far from my house When I needed coffee, I'd go over and order about 200 gm (about 7 ounces). Until the day he decided not to sell me that quantity. He was only willing to sell me 50 grams (about 2 ounces). “You live close by,” he said. “What's the point of buying coffee and letting it oxidise for the whole week? When you're out of coffee, you come back and take the next 50 gm.” A good coach is like my Russian coffee “dealer”. Good coaches know that you can't consume massive amounts at one go, and so they slow you down so that you get a far deeper, richer experience. Over the years, I've had the luxury of having good coaches. Coaches that take speed up your progress. And there are also the bad coaches, who in their own way, teach you what good coaching is all about. In this series, we'll take a look at how you pick a good coach that moves you forward on the journey from a “Nescafé” to a delicious “brew of excellent coffee”. In this series, we'll cover three factors that will help you spot good coaches. Factor 1: Look for the “End Point” in the testimonials Factor 2: Focus on the next play Factor 3: Rollercoaster design Factor 1: Look for the “End Point” in the testimonials If the sky is filled with cirrus clouds, what will the next 24 hours bring? Cirrus clouds are those feather-like clouds you see high up in the sky. In fact they're so high up at 20,000 feet that they're composed exclusively of ice-crystals. But here's an interesting fact: if you see a sky filled with cirrus clouds, you'll get rain and cooler, if not cold weather within the following 24 hours. What's fascinating about this fact is that almost all of us have seen those fairy-like cirrus clouds, because they can cover up to 30% of the Earth's atmosphere at a time. Even so, we've missed the obvious—that rain and cold soon follows. Missing the obvious is something we tend to do a lot when trying to find the right coach—or even the right course to attend—online or offline. And that obvious fact is in the most obvious place of all, in the testimonials. Almost every coach or coaching system will have testimonials, and it's through scanning the testimonials that you're likely to find a lot of incredibly valuable information. But what does a mere testimonial reveal? Here are just some of the things you should look out for in the testimonials. Let's say you joined a class to learn to make sushi. When you finish the class, what would you expect to be able to do? Silly question, isn't it? Almost all of us would “want to make sushi”. That's why we joined the class, and that would be the end point, wouldn't it? Which means that as you scanned through the testim