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Ruth Schmidt - Integrating Behavioral Science and Design Thinking
Ruth Schmidt - Integrating Behavioral Science and Design Thinking
ratings:
Length:
47 minutes
Released:
Nov 16, 2018
Format:
Podcast episode
Description
Ruth Schmidt is a Visiting Industry Professor and Director of Strategic Initiatives at the Illinois Institute of Technology – Institute of Design. Prior to joining ID, Ruth served as a senior leader at Doblin/Deloitte for over eight years, where she led teams in applying design-informed innovation strategy to solve complex challenges and grow new innovation functions within client organizations, primarily in the health care and financial services industries. She has presented on behavioral economics and communication theory + design at multiple institutions, publications, and conferences. In our Season Two opener, Ruth joins Erik and Zach to discuss the intersection of behavioral science and design. Ruth shares her perspective on the importance of considering the people for whom you are designing a product, service, or experience. They cover cross-industry examples of when to lead with a behavioral science lens and support it by design thinking, vice versa, and why.
Released:
Nov 16, 2018
Format:
Podcast episode
Titles in the series (44)
Julian Jamison - Behavioral Science at the World Bank: Join Erik and Zarak for a new episode with guest Dr. Julian Jamison, member of the Mind/Behavior/Development (eMBeD) Team at the World Bank. Julian’s focus is on behavioral applications in international policy development in economics, health, and... by Action Design Radio