Zarak and Erik chat with Allison White, a senior behavioral researcher at Duke University’s Center for Advanced Hindsight. Allison primarily advises FinTech companies on how to improve the design of their products to improve financial wellbeing for their users. Previously she was a senior UX design strategist at Deloitte’s InsightStudio, and is also a regular guest speaker at U Penn’s Master of Behavioral and Decision Sciences program. Allison recently published with Habit Weekly a case study on her specialty of behavior mapping: https://www.habitweekly.com/behavioral-mapping-pro   Today Allison joins the podcast to dive into the various aspects of behavior mapping, including its nuances from journey mapping. Other topics include structural vs. psychological barriers, the importance of focusing on pain points, and what applied behavioral scientists can learn from the methodologies in other fields of human-centered design. According to Allison, one of the main advantages of behavior mapping is it forces you to incorporate a deeper level of specificity in your desired outcome, as well as the subsequent behaviors needed to reach that outcome.