Grain and Livestock Marketing ShowNick Tsiolis  last name pronounced "Cho-liss" Who/ What is Farmer's Keeper – A service that gives Farmers grain Pricing Tools like HTAs, Min/Max, Accumulators, Managed Pricing Programs, with no margin calls (because we use the same clearing firms the elevators do to hold margin) that can be flexed to deliver to any elevator. Our Customer Base - over 1,000 Corn, Soybean, and Wheat Farmers from 25 states, ranging in size from 150 acres to 90k+ acres. All levels of operation sophistication.Why is this episode important for Farmers? Hedge future price risk on physical grain without margin requirements and then be able to flex delivery of those bushels to the best basis bid in their area when ready to search basis. Can you give an example of how you work with your Customers? Advising Farmers how and when to execute different Pricing Tools. Then seeing through transactions from setting a futures price, to searching basis bids, all the way to delivery and settlement. What are some pieces of advice for marketing during Bearish Grain Markets? Since prices have fallen dramatically in the last 4-6 months, we're growing our customer base Can you help our listeners understand Market Fundamentals?Discuss the basics of grain and commodity marketsExplain the factors that influence market pricesProvide insights into supply and demand dynamicsIs there a difference between Crop and Livestock Pricing?Explore different pricing strategies for crops and livestockDiscuss the pros and cons of forward contracts, futures markets, and options Why is it important to develop a Marketing PlanDiscuss the importance of having a comprehensive marketing planExplain the key components of a marketing planProvide guidance on setting marketing goals and objectivesWhen working with your clients, how much does utilizing Crop Insurance come into play for their plan?Discuss the role of crop insurance in managing riskHow can we be leveraging Technology in Marketing?Discuss the advancements in technology for grain and commodity marketing(GFY) Explore digital platforms and tools that can aid in marketing decisions Is there such thing as diversification in Marketing? Explore the benefits of diversifying marketing strategies What do you do for Tracking and Evaluating Marketing Performance of your plans with your clients?Explain the importance of tracking and evaluating marketing performanceDiscuss key metrics and indicators for assessing marketing successProvide insights on adjusting based on performance evaluationOn the podcast we like to learn from others Successes and Failures Discuss the value of learning from both successful and unsuccessful marketing experiencesShare stories of farmers who have learned from their marketing endeavors Overcoming Psychological BarriersHow do we take the emotion out of marketing decisions?Address the psychological challenges farmers face in marketing their crops and livestockDiscuss common fears and anxieties related to marketing decisions Lastly, the podcast will air one week later, what are some short-term pieces of advice in the markets we are facing now?SummaryChallengeWhat would you go back and tell yourself at 18 or tell someone now who is young and listening?