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The Best Customers Make the Most Profit

The Best Customers Make the Most Profit

FromFarm4Profit Podcast


The Best Customers Make the Most Profit

FromFarm4Profit Podcast

ratings:
Length:
41 minutes
Released:
Feb 24, 2020
Format:
Podcast episode

Description

How to become the best customer for your salespersonIntroductionLike, Rate, Review, Share (@farm4profitllc)Read Review “Really enjoy the variety here and the information is enlightening” – RRListener feedback and questions = Contributed to farm4profitllc@gmail.comWho do you know that we could talk to about their successes in growing their farming operation? – Listener feedback question on how to get bigger and growing a farming operation.  Get better first then get bigger.What’s working for Ag – listener or farmer feedbackAle Frick - @Engineer_Farmer (Lake Creek Texas, from Central Europe, degree in mechanical engineering)What is working on your farm that you feel is helping contribute to high profitability, more efficiencies, margin management, or any other positive momentum?Tandem grain carts, custom made planter, wheat drill, metal fabricating.Is this a mentality/mindset, hobby, training, luck?Advice to on how to get started others who could see a few changes like this making a big difference on their farm?   Main Topic: What if your salesperson disliked spending time with you as much as you disliked them coming around? Could the way you behave, react, or think help the relationships you have with sales people?We aren’t insinuating that you don’t like all the sales people that you deal with, but we all know there are some that are better than others.  How about we flip the script?! Do sales people like all their customers?What could you be doing as the customer to make you their favorite customer to do business with?What happens when you are the favorite?First to get a call?Late night, odd hour service?Discounts?Honest advice?Could any of those make you more profitable?Episode #1 was titled Traits of Top Performing Farmers.  We didn’t include being a good customer, but maybe we should have.  We reached out to sales professionals and sales un-professionals around our networks and came up with some common traits of their favorite customers.  If you don’t have these traits and feel like you aren’t getting the service you deserve, maybe there are some changes that need to be made?Matt McCune @ksufearless (farmer & sales agronomist in Hays, KS & storm chaser)Return every phone call.  –and timely!Reduce lying, better to just not lie.  – helps get to the reason behind needing the answerAren’t offended by “20 questions” -  I will ask a ton of questions to find a way to do whatever they need, but sometimes I need more information to get them the answer.Are honest about delivery time frames/windows - When a farmer calls me and asks be to deliver something, I ask "when do you need this by", and quite often they will say "oh, tomorrow or the next day".  When I first started I would drop everything and go running to them; which impresses them, but was sometimes unnecessary due to their scheduling or caused a logistics issue on their farm.Realistically understand the importance of their needs - I will answer my phone ANYTIME. If it’s something that can wait until business hours please do, but I have guys call me just to talk life at 9 pm, and I am there for them.  This game is 90% mental.  Be there for your customersRespect the efforts of going above and beyond. - I have been known to deliver product at stupid odd hours.  One night a customer called me, said he didn’t realize he was low on glyphosate.  I arranged to take him a shuttle at midnight, so that i could also be spraying at first light. He was delighted and it worked out.Mitch Giese @mitch_giese  (John Deere Salesman, Sheldon, IA and farm kid.)Ones who treat me as their peer.  They share information willingly because they know that the more I know about them and their business, the better I can understand their goals and make recommendations accordingly.  Include me in their Advisory Team - They trust me to provide advice that is in their best interest.  Understand my sales position is my JOB - They allow me to make a reasonable profit because they know that sustainability of th
Released:
Feb 24, 2020
Format:
Podcast episode

Titles in the series (100)

Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what's working for active farms, and a topic of focus each episode. Remember, if you aren't farming for profit you won't be farming for long.