Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

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Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

FromCXOTalk

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45 minutes

Released:

Oct 1, 2017

Format:

Podcast episode

Description

How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.

Released:

Oct 1, 2017

Format:

Podcast episode

Titles in the series (100)

Conversations on leadership, technology, and managing change with the world's top business leaders. Hosted by well-known Industry Analyst Michael Krigsman.See our free video library: https://www.cxotalk.com

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Kim Stevenson, CIO, Intel: Kim Stevenson is the Chief Information Officer at Intel and a true #rockstar among CIOs. by CXOTalk
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Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company

Description

Titles in the series (100)

More Episodes from CXOTalk

Related podcast episodes