Digital transformation has come to food retailing and supermarkets. We talk with Gabriele Tubertini, CIO at Coop Italia, the largest grocery retailer in Italy. Gabriele spearheaded the EXPO project, building the supermarket of the future. Prior to joining Coop Italia in September 2011, he served as Operations, Technology & Claims Director at RSA Group, and earlier as CIO at Granarolo (Dairy Products), and as General Manager of Mercato Impresa S.p.A (Milan, Italy).