Lucinda and Rory  are joined by the talent director Paul Cullen to discuss how charities can form fruitful partnerships with celebrities. Paul provides his take on the move by numerous charities to distance themselves from Russell Brand in the wake of sexual abuse allegations made against him.He suggests different ways in which charities can gain value from celebrity involvement, from fundraising to policy, as well as manage the associated risks of a charity-celebrity partnership.Also in the episode, senior reporter Emily Harle provides her take on Alzheimer Scotland’s public criticism of a video released by Alzheimer’s Research UK, which aims to depict the reality of living with dementia.Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here. Hosted on Acast. See acast.com/privacy for more information.