With the annual London series of games taking place this month, Campaign features editor Matt Barker touches down with NFL UK‘s general manager Henry Hodgson to discuss Taylor Swift's new favourite sport.American football continues to grow in popularity in this country, so what are the opportunities for brands and sponsorship partnerships to play ball, and will we see an NFL player appearing in a UK ad any time soon?Barker is also joined by reporter Shauna Lewis to chat about recent news stories, including Amazon's plans to launch an ad tier in the new year, Marmite‘s targeting of a younger demographic with the help of puppets and the return of Direct Line‘s bugling brand asset.Further reading:Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response'Filthy-minded' puppets spread Marmite on toast for the first timeDirect Line set to relaunch iconic 'bugle' sound identity Hosted on Acast. See acast.com/privacy for more information.