Most of us have a complicated relationship with social media, but it can be a powerful business tool if we learn how to harness it effectively. Today host Rachel talks social media marketing with returning guest Dana Diament, a yoga teacher and graphic designer with years of experience in branding. Dana creates clarity around social media communication by prompting us all to ask ourselves exactly who are we talking to, and what key themes we aim to convey. Whether your challenge is to identify your student niche or shift to a new one, or find an easier way to determine what to post and when, Dana has simple, practical advice for you. Listen in to learn how to build an effective online community, whether you are a new yoga teacher or a veteran still searching for your groove. Show Notes: Is there a secret to social media success that you’re missing? [1:25] Do you need a large social media following to support your teaching? [3:43] Deciding what to post [6:07] The futility of chasing the algorithm [16:33] Deciding who to follow and engage with [18:41] Negative experiences with social media [23:34] Balancing time on social media and engaging with misinformation [32:01] Social media tips for yoga teachers [39:40] Is it still possible to build a teaching business through social media? [53:35] Tiffany’s start on social media, and playing the long game [56:00] Social media as a global community builder [59:01] The upcoming Yoga Medicine Innovation Conference [1:00:00] Final takeaways on building a healthy relationship with social media [1:03:02] Links Mentioned: Watch this episode on YouTube Marketing for Yoga Teachers Online Course Yoga Medicine Podcast Episode 82: Building a Healthy Relationship with Social Media Previous episodes with Dana Diament: Episode 45: Conscious Parenting Episode 56: Controversial Yoga Cues Unpacked Episode 65: Spiritual Imposter Syndrome Connect with Dana Diament:           Facebook | Instagram | Yoga Medicine Online | Lennox Yoga You can learn more about this episode, and see the full show notes at YogaMedicine.com/podcast-88. And you can find out more about insider tips, online classes or information on our teacher trainings at YogaMedicine.com. To support our work, please leave us a 5 star review with your feedback on iTunes/Apple Podcasts.