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90 I Case Study: Developing an Objection Handling Playbook

90 I Case Study: Developing an Objection Handling Playbook

FromTrainSmart: The Medical Device Educators’ Podcast


90 I Case Study: Developing an Objection Handling Playbook

FromTrainSmart: The Medical Device Educators’ Podcast

ratings:
Length:
9 minutes
Released:
Sep 19, 2023
Format:
Podcast episode

Description

Cumby Consulting recently partnered with an organization to identify why reps weren't closing sales for the long term. Over the course of 6 weeks, Cumby Consulting partnered with focus groups to uncover the need, brainstormed with key stakeholders to identify objections, probing questions, and key messaging, and deployed a Sales Playbook for reps to use in preparing for conversations with their customers. Listen in to hear what they learned along the way!

Related Resources:
Want help creating a sales playbook at your organization? Visit our website or contact us!

Connect with us on LinkedIn:   Cumby ConsultingRachel MedeirosLiz Cumby

About Cumby Consulting:   Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
Released:
Sep 19, 2023
Format:
Podcast episode

Titles in the series (100)

TrainSmart: The Medical Device Educators’ Podcast is for anyone who trains medical device reps, physicians and healthcare professionals. Discover how you can level up your training strategy creation, content development, facilitation, and assessments. We are focused on raising the training game away from a one-time meeting planning event to a career-long journey of learning. Join us for authentic conversations about med device training successes, failures and best practices.