Kelly Artz is the founder and CEO of Entrigue Consulting. An avid eventer turned FEI dressage rider, with a knack for marketing and branding, her connections in American Thoroughbred Horse Racing, Dressage, and Eventing led her to help equestrian brands and professional riders across horse sports strategize their digital identity.

Kelly has represented many Olympians and top riders and has collaborated with some of the largest organizations in equestrian sports including the Kentucky Derby, Breeder's Cup, Adequan Global Dressage Festival, and Longines Global Champions Tour.

In this episode, we discuss the importance of marketing in the success of the equestrian industry, the current challenges and potential places of improvement in the equestrian industry today, the Ingrid Klimke Masterclass happening December 2023 in California, and so much more.