The National Reined Cow Horse Association (NRCHA) is steeped in vaquero traditions yet moves confidently into the future with the energy of a cow horse going down the fence. There’s a lot to learn from this dynamic association that is leading the way in membership engagement, growth across multiple sectors of competition, and spectator enthusiasm.
What we talk about:

World’s Greatest Horseman competition
Growth of the NRCHA
NRCHA History & Growth
Customer Service
Payout Structures
Cattle for Competitions

At the Cowboy Office Today:
Paul Bailey

Vice President of NRCHA
NRCHA Past President
Tennessee Senator

The NRCHA has proven to be resistant to the inflationary pressures experienced by most of the economy. Shows experienced a 20% growth rate in 2022 and they are expecting moderate growth to continue this year. This exciting multidiscipline event attracts both competitors and spectators, which is a draw for sponsors to help further boost NRCHA’s five premier events. The first premier event of the year is held February 10-20 at Ft. Worth, TX.
Kalpowar Quarter Horses Celebration of Champions
Details: Cutting, reining, and fence work form the trifecta of NRCHA premier events with steer stopping added to the World’s Greatest Horseman competition. This year’s World’s Greatest Horseman competition will be the largest ever with 75 competitors vying for the coveted title.Youth are getting in on the action with the Youth World’s Greatest Horseman competition while non pro and open riders can compete in an array of classes throughout the ten day celebration.
About the Cow Horse:
Training of cow horses follows the vaquero tradition from snaffle to hackamore into the two-rein and finally the bridle. Like many western disciplines, the historical pressure has been put on young horses, but NRCHA sees the value of encouraging longevity and incentivizing progressing training to finish horses in the bridle. They have added purse money to these events for older horses to encourage owners and trainers to keep the future of their horse’s in mind.
Creating Stability:
NRCHA has a vision: To produce the best cow horse events possible. Keeping this simple vision in mind lets them focus on the steps that will help them reach their goal. They have assembled one team that manages all five of their premier events in-house. These five events paid out $5.6 million dollars in 2022. That’s a big challenge for a single team but consistency lends itself to the success of these events and the association overall.
RESOURCES:
NRCHA
Kalpowar Quarter Horses Celebration of Champions:
Production and marketing by ConsultMent.Agency
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