A Horse Sporting Event Like We’ve Never Seen! Life After the Futurity is Here
The 100X Reining Classic made a lot of claims before the event. They stepped up and delivered, even exceeding expectations. The 100X producers and staff proved that different is better.

This wasn’t a horse show, it was an event. With 1,700 horses competing for $3.5 million in purse money spread over 9 days and distributed deeper across the competition, they are showing the reining world what the future of this industry looks like.

We can’t cover this event in one episode, we’ll have two more coming this month. Today’s episode is an overview of the 100X Reining. We look at the impact of this type of event on the industry and watch a couple of the winning runs.

The Show Rundown

The Numbers are In
- 172 in the 100X open Futurity - took 2 days
- 138 in 100x Stakes [4 yr olds only] - 2 days for qualifying go round and
- 92 in 100X Invitational Futurity
- 130 in the NARS Derby - 4-7 yr olds to close the event out!!

Winning Runs
- 007 & Gabriel Borges
- Xtra Wimp It Good & Fernando Salgado

Change is Coming
- Is it time for an independent judges system?
- Can A non-profit organization, run by and for political influence, train and manage officials at this level?
- Where do weekend horse shows fit in? Should they be separate from Aged Events?
- 100X isn’t waiting for an organization to lead, they are moving the industry forward

Big Impact of this Event
- Changing the way we view Futurity horses, 4yr Old horses, and Aged horses.
- Creating room to let horse develop over time
- No more of the Futurity being the end of major event careers
- Outside the box thinking was incredible and created excitement at all levels
- Elevated production teams are leading the way
- Breeders programs seem to be creating a “self-handicap” that opens the trail for more riders to compete and succeed.
- The “unspoken 80:20 purse money rule” is on it’s way out
(100X Stakes L1 winner was paid double what the L1 Derby winner was paid)

Coming Soon
Two more shows on 100X. We’ll go into the analysis of competition on the 100X Stakes and the NARS Open Derby.
- Sign up for notifications at www.cowboyoffice.com.
- If you have questions, email us at exec@cowboyoffice.com.

Keep Your Questions Coming
Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our next question and answer segment.

ONE MORE THING
Take the American Horse Council Economic Impact Survey. Your voice matters so use it!

RESOURCES:
100X Reining Classic: https://100xreiningclassic.com/
Production and marketing by ConsultMent.Agency

COWBOY OFFICE SHOW
Website: CowboyOffice.com
Facebook: www.facebook.com/cowboyofficeshow
Instagram: www.instagram.com/cowboyofficeshow
LinkedIn: www.linkedin.com/company/cowboy-office
TikTok: www.tiktok.com/@cowboyofficeshow
Exec@CowboyOffice.com