Doug Huls, CEO of AzQHA shines a light on producing a Top 10 AQHA show while fostering growth and camaraderie at all levels of competition. Doug joins the Cowboys to discuss industry changes and how to capitalize on the opportunities and meet the challenges they represent.
What we talk about:

Meeting the needs of different sectors from amateurs to professionals
Increased specialization
Finding unique show identity
Career development and professional staffing today
What makes a successful show producers/manager

At the Cowboy Office Today:
Doug Huls

CEO of AzQHA
Show Producer of Sun Circuit, AQHA Level 1 West Championship & Pinnacle Circuit, Arizona Fall Championship

Sun Circuit focuses on being an event where people have fun, enjoy competing at all levels, and meet up with fellow horsemen from other disciplines they may not see at other shows. It’s not often that one venue can host such a vast array of classes running in multiple arenas on the same days. Reining, Western Riding, Cow Horse, Showmanship, Roping, Horsemanship, and more will fill the arenas while everyone enjoys the sunshine.
AzRHA has found a unique identity with Sun Circuit. It’s not about huge purses or championship titles. It’s about being an event where people have fun, test themselves in deep competition, and maybe try out a new horse while they are at it. They also have plenty to offer spectators or supportive family and friends who arrive without a horse.

Free Clinics https://www.suncircuit.com/free-clinics/
Hershberger Performance Horse Sale https://www.suncircuit.com/hershberger-performance-horse-sale/
Over 100 Vendors
Up to 9 arenas of competition to watch

Cowboy Office and AzRHA share in the mission of getting more people involved by breaking down barriers and making newcomers feel welcome. AzQHA offers no bling shows with both Quarter Horse and all breed classes. They host multiple levels of shows throughout the year and encourage members to start where they are comfortable then test themselves as they progress. They support the youth through IEA scholarships and pay for Youth World show fees through an active fundraising program.
Though the industry is strong, there are hurdles to be aware of. The increasing pressure to offer huge added money to purses challenges a show’s ability to meet those demands while being financially stable. Meanwhile, the decline in entries at the AQHA World Show may indicate that exhibitors are changing their priorities, and then there is venue space. Even at the expansive Westworld of Scottsdale, Sun Circuit has nearly maxed out stalling and arenas. Venue space and availability is a real challenge for any show that desires to move, expand, or enter the market.
RESOURCES:
AzQHA: www.azqha.com
Production and marketing by ConsultMent.Agency
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