This is the second of the #WFH interviews and blogs that were started during the 2020 pandemic. Jeff Echols is on a mission to change the way architects do business by helping them communicate Empathy (not ego) so clients see Value (not commodity). He's the President and Chief Strategy Officer at echoEngagement, the host of the Build Your Brand Podcast, and a sought-after speaker covering the topics of branding, commoditization, disruption, empathy, and relevance. His brand-new, hot-off-the-presses keynote is entitled, "ego VS empathy: How the stories you tell are making you a commodity."Postscript: On April 6th, 2020 Jeff and Mark LePage started the EntreArchitect Community "Context & Clarity" sessions for architects to connect virtually during the 2020 pandemic. One can still view Context and Clarity on many social media channels.Link to blog post: https://inmawomanarchitect.blogspot.com/2020/04/notes-on-wfh-from-archimom-interview-w.html