aboutToday's RealTrending features Michael Maher, CEO of ReferCo and author of "7 Levels of Communication." Maher emphasizes the importance of creating "talk abouts" or memorable experiences. He did that in his own real estate business by hosting housewarming parties and three client appreciation events annually, tailored to what their clients enjoyed, like sports or bowling. The key was to provide entertainment that clients loved and then step back, letting them enjoy. The ultimate goal of these events and strategies was fun prospecting. While attendees enjoyed themselves, they were also reminded of the speaker's real estate services. The speaker encouraged referrals, emphasizing that it benefits everyone involved.Maher goes into his event method, how even introvert real estate agents can enjoy events and how to build a referral business.Related to this episode:Michael MaherReferCoHousingWire’s YouTube ChannelEnjoy the episode!HousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices, and meet industry leaders. Our agenda is power packed with content to propel your company to the next level and connect you with the industry playmakers. Click here to learn more!The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.