On this week’s episode of the RealTrending podcast, we are joined by Craig Goodliffe, KW Maps coach and the founder and CEO of Cyberbacker, a company that provides administrative support and virtual assistant services to real estate firms.
Craig and Tracey talk about the misconceptions and misinformation plaguing consumer perceptions of commissions, the comission lawsuit and subsequent settlements, as well as strategies for agents to engage in transparent commission conversations with clients. He also discusses current opportunities that he sees in the market and industry and the significance of education and financing options.
Here’s a glimpse of what you’ll learn:

Consumers and agents are confused about the settlement and how commissions are paid.

Agents should accurately explain the value of commissions and the services they provide to buyers.

Buyer agents should focus on understanding client needs and setting clear expectations. Listing agents should emphasize the benefits of higher commissions in attracting more buyers.

Agents should educate themselves on financing options and affordability to better serve their clients.


Related to this episode:

Connect with Craig on LinkedIn

KW Maps Coaching

Cyberbacker

The Gathering

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
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