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Keller Williams’ Michael Ward on shifting the pendulum on lead generation

Keller Williams’ Michael Ward on shifting the pendulum on lead generation

FromRealTrending


Keller Williams’ Michael Ward on shifting the pendulum on lead generation

FromRealTrending

ratings:
Length:
30 minutes
Released:
Nov 6, 2023
Format:
Podcast episode

Description

On today's episode of RealTrending, we feature Michael Ward, the director of Teamerage for Keller Williams. Ward talks through the teamerage model, Keller Williams’ investment in developing and attracting high transaction volume teams, and why he thinks more brands should be leveraging the team model. 
Michael discusses different ways to overcome difficult market conditions, including reducing the use of aggregators and utilizing AI tools to boost lead generation.
Related to this episode:

Connect with Michael on LinkedIn

Keller Williams

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Released:
Nov 6, 2023
Format:
Podcast episode

Titles in the series (100)

Trends, analysis and success stories from leaders in the real estate industry.