In this episode of the podcast, we have a mind engaging conversation with William Kilmer – author of the thought provoking book “Transformative”. William explains why he believes that building a new approach to market entry (known as transformative advantage) is the best business model for a company in contrast to the well known traditional model of product innovation. William Kilmer is a venture capital investor, former CEO, and author who has helped found and invest in dozens of companies around the world. He currently serves as Sr. Advisor for investments and co-building to Gallos and was formerly the managing partner at C5 Capital.invests in cybersecurity, cloud infrastructure, and digital companies across the US, UK, and Europe. To find out more about Wliiam Kilmer and his amazing new book “Transformative”, please visit his official website https://www.williamkilmer.com/