Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

2146: Wolters Kluwer - An Inspiring Digital Transformation Story

2146: Wolters Kluwer - An Inspiring Digital Transformation Story

FromThe Tech Talks Daily Podcast


2146: Wolters Kluwer - An Inspiring Digital Transformation Story

FromThe Tech Talks Daily Podcast

ratings:
Length:
25 minutes
Released:
Oct 20, 2022
Format:
Podcast episode

Description

Wolters Kluwer is a 189-year-old company and global leader in professional information, software, and services for health, tax and accounting, governance, risk and compliance, and legal and regulatory sectors. However, in the digital age, the company had a fractured user experience, unmanageable marketing operations systems, siloed data, and a disconnected brand presentation across hundreds of marketing and product websites. This is a story that many listeners will be all too familiar with, but Wolters Kluwer embarked on a digital transformation journey and selected one CMS to present a single global website leveraging analytics and reporting better aligned to the company's strategy. The theme at this year's Sitecore Symposium event is Meet Every Moment. With this in mind, I invited Amy Kolzow and Mike Shaw from Walters Kluwer to share their inspiring digital transformation journey with me. About Amy Kolzow: Amy is a marketing technology leader with over two decades of experience driving digital transformation. As Vice President of Global Digital Marketing at Wolters Kluwer, Amy designed and led a program that brought 280 websites together into one global website to deliver a unified customer experience. Reaching more than two million visitors a month, www.wolterskluwer.com is a game changer in Wolters Kluwer's 189-year history. Amy applies her analytics-first mindset to her passion for escaping marketing mediocrity and achieving tangible, repeatable results. About Mike Shaw: Mike is the Associate Director of Marketing Technology and Operations at Wolters Kluwer. Among his responsibilities, Mike manages the transformation of the marketing technology stack as the company rapidly evolves. With over ten years of Sitecore experience, Mike leverages Sitecore's technologies to meet the needs of a continuously expanding organization.    
Released:
Oct 20, 2022
Format:
Podcast episode

Titles in the series (100)

Fed up with tech hype and buzzwords? Looking for a tech podcast where you can learn and be inspired by real-world examples of how technology is transforming businesses and reshaping industries? Keep informed of the latest business and tech trends by listening to stories of other people in your field and how they are overcoming challenges with emerging technologies. Learn from the guest's actionable tips, and lessons learned to obtain greater clarity and how you can leverage technology. In this daily tech podcast, Neil interviews tech leaders, CEOs, entrepreneurs, futurists, technologists, thought leaders, celebrities. I have also teamed up with Citrix and its Citrix Ready partners to reveal how they are solving problems together while building the future of work. We discuss how tech trends such as AI, machine learning, 5G, IoT, AR, VR blockchain, crypto, and digital transformation strategies are already reshaping our world. Guests from every industry educate listeners through sharing their road to success, startup stories, and how technology transformed their business and life. Join me for a daily dose of optimism and motivation as I prove that technology really does work best when it brings people together.