Randy Wilburn hosts the second part of the Becoming a Better Recruiter webinar series. Subscribe to get the latest from the Zweig Group every week. RECRUITING IS ALL ABOUT building strong relationships and understanding how Recruiting and Marketing are intertwined. The brand you build for your firm or organization should have a recruiting component to it. Most firms are building their brand to bring in new work which is important but they should also be thinking about how to attract the next round of talent they will need to hire to do the work they bring in.