34 min listen
32. Lessons in Marketing and Work in Sports Betting with Jennifer Matthews, VP of Brand Marketing at PointsBet
32. Lessons in Marketing and Work in Sports Betting with Jennifer Matthews, VP of Brand Marketing at PointsBet
ratings:
Length:
50 minutes
Released:
Mar 15, 2021
Format:
Podcast episode
Description
Episode 32 of Leadership is Female I am joined by Jennifer Mathews, who joined PointsBet as Vice President of Brand Marketing in October 2019. In her position, she oversees strategic partnerships, creative design, events/activations, retail marketing, and brand marketing functions while maintaining a focus on continually evolving the PointsBet brand as the company grows into new markets.
Jennifer’s got a lot to share including really great insight on marketing, working for a growing sports betting company, respecting your employees time, availability, and meeting cadence. She’s a seasoned marketing pro and talks about leaving sports and coming back and how that has enhanced her capabilities as a marketer. She’s wise and she’s sharing her insight so listen up, be prepared to take some notes, and implement this great wisdom from Jennifer Mathews.
https://www.linkedin.com/in/jennifercascinomatthews/
Follow Leadership is Female at:
https://www.instagram.com/leadershipisfemale/
www.leadershipisfemale.com
Host Emily Jaenson at:
https://www.instagram.com/emilyjaenson/
Jennifer’s got a lot to share including really great insight on marketing, working for a growing sports betting company, respecting your employees time, availability, and meeting cadence. She’s a seasoned marketing pro and talks about leaving sports and coming back and how that has enhanced her capabilities as a marketer. She’s wise and she’s sharing her insight so listen up, be prepared to take some notes, and implement this great wisdom from Jennifer Mathews.
https://www.linkedin.com/in/jennifercascinomatthews/
Follow Leadership is Female at:
https://www.instagram.com/leadershipisfemale/
www.leadershipisfemale.com
Host Emily Jaenson at:
https://www.instagram.com/emilyjaenson/
Released:
Mar 15, 2021
Format:
Podcast episode
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